B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th… Read More

The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as other facts concerning modern B2B advertising. We talk about just how the purchasing trip is currently completely fragmented and also the way that area building can assist marketing professionals take back control of… Read More

Mark Donnigan: It's going excellent, Ben. I am so happy to be right here on your program.Ben: Definitely. We enjoy to have you on the show. Particularly offered the significance and the seriousness of the topic we're mosting likely to be dealing with over the course of this conversation also, which is one that I think is actually under-discussed. O… Read More